Easyequities disrupts the financial services industry


Purple Group is a proudly South African fintech company that aims to empower South Africans by offering a cost-effective, user-friendly and engaging investment and trading tool. The Entelect team worked closely with Purple to develop the EasyEquities platform.

Entelect developed a mobile-friendly platform that also enabled Purple’s clients to invest in securities. The platform is a solution designed to allow users to trade securities on the Johannesburg Stock Exchange and in US markets. This includes whole-share and Fractional Share Rights (FSRs).

Entelect’s flexible engagement models and cost-effective approach helped Purple to deliver on its mission, by providing dynamic implementation solutions to the EasyEquities platform.

The platform currently has 1.7 million users.

“The engagement of the entire team in the delivery continues to impress me. Seeking first to understand the business case and then constructively provide solutions to meet and often exceed expectations.”

– Paul Jansen van Vuuren, Chief Technology Officer at Purple Group

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