- Article - Teams and Culture
Retention and brand reputation
An employee’s journey with your organisation starts even before they begin the interview process and only concludes long after they leave you. You can’t make every interaction great, but you can make sure that some are excellent and that the terrible ones become better. Similar to customer experience, employee experience will have a direct impact on your brand and reputation, and the same effort should be applied.
A memorable journey
Scroll to see what interactions and events can enrich your employee’s experience with your company.

Initial
Recruitment

Interview
process

Official
offer

Pre-start
message

Formal
Inductions

Team
one-on-ones

Work
events

Personal life
events

End of
probation

Performance
reviews

Promotions
annoucement

Salary
increase

Re-induction after 18 months

Training
opportunities

Changes in leadership

New team onbarding

Tenure based awards and perks

Company
AMA's

Exit
interview

Last
day

Alumni
interactions
Map your employee journey
Do enough steps in the employee journey have deliberate personal touches?
Are your teams in agreement as to which steps are the priority?
Are unnecessary or counter-productive processes removed from the journey periodically? Employee experience is no different to customer experience in this regard.

Retain your best people and inspire the best from them
Retention plays a critical role in managing the ability to innovate through capacity and skill, but also impacts risk and morale. The IP and unique contextual knowledge vested into your people is valuable for the purposes of business continuity.
Great retention within technology teams requires deliberate leadership focus on workplace culture, growth and development, interesting work and competitive remuneration.
Read more on our ideas and tactics for retaining our best talent.